WHAT:

Hundreds will lace up their sneakers in Las Vegas on December 31, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.

For more information or to register, visit www.commitmentday.com/las-vegas.

December 31, 2013

3 p.m.

Floyd Lamb Park at Tule Springs

9200 Tule Springs Road

Las Vegas, NV 89131

The 3.1 mile course starts and finishes at Floyd Lamb Park at Tule Springs in Group Area 3.

Story angles leading up to Commitment Day include:

• Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.
• Couch to 5K – a healthier life starts with a single step in the right direction
• How to prep for Commitment Day
• How to make and keep a New Year’s Commitment
• New Year, New You

Story angles day-of include:

• Hundreds in the community toeing the start line to a healthier life
• Human interest – inspirational stories of those completing the Dec. 31 5K walk/run event
• Starting new traditions for you and your family
• Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
• New Year, New You