Hundreds of Boca Raton Residents to Commit to Live Healthier, More Active Lives in 2014 at Commitment Day 5K Fun Walk/Run

Life Time Fitness (NYSE:LTM):


WHAT:			Hundreds will lace up their sneakers in Boca Raton on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

			Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.

			For more information or to register, visit www.commitmentday.com/boca-raton.
WHEN:			January 1, 2014
			11 a.m.
WHERE:			Commitment Day Boca Raton

			The 3.1 mile course will start at the entrance of the Arvida Park of Commerce on Yamato Road, heading up a beautiful shaded road in the form of a T shape. The race will end at Life Time Athletic Boca Raton, where musicians and singers will rock runners to their core with upbeat jams.
STORY IDEAS:			Story angles leading up to Commitment Day include:
			• Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.
			• Couch to 5K – a healthier life starts with a single step in the right direction
			• How to prep for Commitment Day
			• How to make and keep a New Year’s Commitment
			• New Year, New You

			Story angles day-of include:
			• Hundreds in the community toeing the start line to a healthier life
			• Human interest – inspirational stories of those completing the Jan.1 5K walk/run event
			• Starting new traditions for you and your family
			• Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
			• New Year, New You

Life Time Fitness
Amy Henderson, 952-229-7721
ahenderson2@lifetimefitness.com

Source: Life Time Fitness

Released December 16, 2013