Hundreds of Indianapolis Residents to Commit to Live Healthier, More Active Lives in 2014 at Commitment Day 5K Fun Walk/Run

Download as PDF

Life Time Fitness (NYSE:LTM):

       
WHAT:    

Hundreds will lace up their sneakers in Indianapolis on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

 

Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.

 

For more information or to register, visit www.commitmentday.com/indianapolis.

       
WHEN: January 1, 2014
11 a.m.
       
WHERE:

Commitment Day Indianapolis

 

The course will start and finish at Life Time Fitness Fishers (11691 Fishers Corner Blvd).

       

STORY IDEAS:

Story angles leading up to Commitment Day include:

  • Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.
  • Couch to 5K – a healthier life starts with a single step in the right direction
  • How to prep for Commitment Day
  • How to make and keep a New Year’s Commitment
  • New Year, New You
 
     

Story angles day-of include:

  • Thousands in the community toeing the start line to a healthier life
  • Human interest – why they battled the cold to complete the Jan. 1 5K walk/run event
  • Starting new traditions for you and your family
  • Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
  • New Year, New You
 

Life Time Fitness
Lauren Flinn, 952-229-7776
lflinn@lifetimefitness.com

Source: Life Time Fitness

Released December 16, 2013