Thousands of Dallas Residents to Commit to Live Healthier, More Active Lives in 2014 at Commitment Day 5K Fun Walk/Run

Life Time Fitness (NYSE:LTM):


WHAT:		Thousands will lace up their sneakers in Dallas on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

		Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.

		For more information or to register, visit www.commitmentday.com/dallas.
WHEN:		January 1, 2014
		10 a.m.
WHERE:		Commitment Day Dallas
		Reverchon Park
		7550 Maple Avenue
		Dallas, TX 75291

		The 3.1 mile course starts just outside of Reverchon Park and winds around the Turtle Creek area. The course is fairly flat with a few inclines and finishes in the beautiful Reverchon Park area.
STORY IDEAS:		Story angles leading up to Commitment Day include:
		-- Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.
		-- Couch to 5K – a healthier life starts with a single step in the right direction
		-- How to prep for Commitment Day
		-- How to make and keep a New Year’s Commitment
		-- New Year, New You

		Story angles day-of include:
		-- Thousands in the community toeing the start line to a healthier life
		-- Human interest – inspirational stories of those completing the Jan.1 5K walk/run event
		-- Starting new traditions for you and your family
		-- Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
		-- New Year, New You

Life Time Fitness
Lauren Flinn, 952-229-7776
lflinn@lifetimefitness.com

Source: Life Time Fitness

Released December 16, 2013