Life Time Athleta Esprit de She Race Series Debuts in California on Aug. 1 with 5K Run. Registration Still Open
All-women’s event inspires, motivates and celebrates in Palo Alto; Features post-race rendezvous including champagne bubbly bar
Life Time Fitness, Inc. (NYSE:LTM):
| WHAT: |
On Thursday, Aug. 1 Life Time Athleta Esprit de She, the nation’s premier athletic event series designed exclusively for women, will host a 5K at Baylands Nature Preserve in Palo Alto. |
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Athleta Esprit de She features a signature post-race rendezvous complete with champagne bubbly bar, tasty tapas and community market showcasing fresh produce, local artisans, creative projects and more. To complement the fun race experience, participants will receive a custom designed, tri-blend lifestyle tank as well as a stylishly functional race bag to use while shopping the post-race night market! |
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Athleta Esprit de She has also partnered with Girls on the Run. Race participants have the opportunity to make a donation to Girls on the Run in one of three ways: 1) donate now, 2) donate as part of the registration process, or 3) become a "SoleMate" for your local council. |
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To see highlights from past Esprit de She events visit http://www.youtube.com/watch?v=yBeemyxGd_c&noredirect=1. |
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| WHEN: | July 14 | ||
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6:30 p.m. – 8:30 p.m. Race Smart. Look the Part. Join our Performance Stylists at the Athleta Store in Town & Country Village to receive performance outfitting tips and enter to win a new Athleta outfit for race day. |
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| July 22 and July 30 | |||
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10 a.m. – 12 p.m. Registration and packet pickup at the Athleta store in Town & Country Village |
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| July 23 | |||
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11 a.m. – 1 p.m. Registration and packet pickup at the Athleta store in Town & Country Village |
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| July 31 | |||
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12 p.m. – 2 p.m. Packet pickup at the Athleta store in Town & Country Village |
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| August 1 EVENT DAY | |||
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4:15 p.m. – 6 p.m. Day-of registration and packet pickup at race site |
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4:15 p.m. – 9 p.m. Night market open |
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6:10 p.m. Opening ceremonies |
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6:15 p.m. Race begins |
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6:30 p.m. – 9 p.m. Post-race rendezvous |
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| August 2 | |||
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2 p.m. – 4 p.m. A Toast to You at the Athleta store in Town & Country Village. Celebrate your race with family and friends at this special event featuring mini-massages and cool refreshments. |
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| August 8 | |||
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7 p.m. – 9 p.m. A Toast to You at the Athleta store in Town & Country Village. Celebrate your race with family and friends at this special event featuring mini-massages and cool refreshments. |
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| WHERE: | Baylands Athletic Center | ||
| 1900 Geng Road, Palo Alto, CA 94303 | |||
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The Athleta Esprit de She Palo Alto 5K Run is the last event to be hosted at the Baylands Nature Preserve before it closes to undergo two years of renovations. The event starts and finishes at the trailhead to the nature preserve. For full course descriptions and course maps, visit espritdeshe.com. |
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REGISTRATION: |
Registration is still open at EspritdeShe.com. |
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VISUALS/INTERVIEWS:
Visuals include course tours at Baylands
Nature Preserve, visuals of female participants in the 5K races,
post-race rendezvous and market including bubbly bar, beauty bar, tasty
tapas, music and local vendors. Interviews can be arranged with Esprit
de She National Brand Manger Lindsey Kurhajetz, the local race director,
as well as local Palo Alto participants.
* MEDIA NOTE: For on-site media credentials, please contact Lauren Flinn at 952.229.7776 (office) or 919.302.3789 (cell) or by email at lflinn@lifetimefitness.com.
About Life Time Fitness, Inc.
As The Healthy Way of Life
Company, Life Time Fitness (NYSE:LTM) helps organizations, communities
and individuals achieve their total health objectives, athletic
aspirations and fitness goals by engaging in their areas of interest –
or discovering new passions – both inside and outside of Life Time’s
distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a
week. The Company’s Healthy Way of Life approach enables customers to
achieve this by providing the best programs, people and places of
uncompromising quality and value. As of July 9, 2013, the Company
operated 106 centers under the LIFE TIME FITNESS® and LIFE TIME
ATHLETIC® brands in the United States and Canada. Additional information
about Life Time centers, programs and services is available at
lifetimefitness.com.
About Athleta
Athleta is a premium fitness and lifestyle
brand for women, outfitting female athletes in the ultimate performance
apparel for every athletic pursuit, from yoga and pilates to running,
swimming and biking and everything in between. Athleta’s mission is to
celebrate and inspire women athletes of all levels while delivering
beautiful, high-quality, performance products designed by female
athletes for female athletes. Athleta sells its products through stores
nationwide, its website, www.athleta.com,
and in its catalog. Headquartered in Petaluma, CA, Athleta was acquired
by Gap Inc. (NYSE: GPS) in September 2008 and is part of the Growth,
Innovation & Digital division.
Life Time Fitness, Inc.
Lauren Flinn, 952-229-7776
lflinn@lifetimefitness.com
Source: Life Time Fitness, Inc.
Released July 11, 2013