Toyota Cup Chase Kicks off at Nautica South Beach Triathlon in Miami Beach on April 10

Life Time Fitness (NYSE: LTM):


         The Nautica South Beach Triathlon, the first of seven events in the
WHAT:    2011 Life Time Triathlon Series and the start of the Race to the Toyota
         Cup.

WHEN:    Sunday, April 10, 2011--6:55 a.m. EST

WHO:     Defending Champions Sara McLarty (USA) and Filip Osplay (CZE) join more
         than 40 other female and male professionals, including:




Women                      Men

    --  Angi Axmann
        (USA)
    --  Laura Brandon
        (USA)                  --  Dirk Bockel (LUX)       --  Justin Park (USA)
    --  Jenny Fletcher         --  Damon Barnett           --  Volodymyr
        (USA)                      (USA)                       Polikarpenko
    --  Abby Guernik           --  Ethan Brown (USA)           (UKR)
        (USA)                  --  Ben Collins (USA)       --  Andy Potts (USA)
    --  Sarah Haskins          --  Brian Fleischmann       --  Matty Reed (USA)
        (USA)                      (USA)                   --  Greg Reznich
    --  Nicole Hofer           --  Cameron Dye (USA)           (USA)
        (SUI)                  --  Allen Gardner           --  Bryan Rhodes
    --  Pamela                     (USA)                       (NZL)
        Hutchinson (USA)       --  Sean Jefferson          --  David Thompson
    --  Christine                  (USA)                       (USA)
        Jeffrey (CAN)          --  John Kenny (USA)        --  Joe Umphenour
    --  Alicia Kaye            --  Greg Kopecky                (USA)
        (CAN)                      (USA)                   --  Kaleb VanOrt
    --  Nicole Kelleher        --  Stanislav Krylov            (USA)
        (USA)                      (RUS)                   --  Michael Weiss
    --  Becky Lavelle          --  Eric Limkemann              (AUT)
        (USA)                      (USA)                   --  Nathan White
    --  Kristin Peterson       --  Dan MacKenzie               (USA)
        (USA)                      (USA)                   --  Andrew Yoder
    --  Laurel Wassner                                         (USA)
        (USA)
    --  Rebeccah Wassner
        (USA)



WHERE:    Swim start-- Ocean swim that will run parallel to world famous South
          Beach.

          For the fourth year in a row, participants from around the world will
          travel to Miami Beach for the Nautica South Beach Triathlon. One of
          the top athletic events of the year in South Florida, the event
          benefits St. Jude Children's Research Hospital, where a portion of the
          proceeds goes directly to pediatric cancer research.

          The international distance race will feature an invigorating
          1.5-kilometer ocean swim, a 40-kilometer bike over Miami Beach's
          causeways, and conclude with a 10-kilometer run alongside Miami
          Beach's famous Art Deco District. The event also includes a classic
          distance race.

          The pro field will be battling for the event's $40,000 purse, with the
WHY:      winner in both the female and male divisions taking home $10,000 each.
          In addition to the cash prizes, the winners will also earn 10 points
          in the Race to the Toyota Cup.



The total 2011 Race to the Toyota Cup professional division cash purse includes $584,000 in individual race awards. In addition, a 2011 Toyota vehicle and the coveted Toyota Cup will be awarded to the top female and male champions as determined at the Toyota U.S. Open Triathlon in Dallas.

As the 2011 Race to the Toyota Cup progresses, participant results and current point standings will be made available at racetothetoyotacup.com, the official website of the Race to the Toyota Cup.

About the Life Time Triathlon Series
Since 2006, the Life Time Triathlon Series has connected some of the most prominent international-distance triathlon events in the United States. Throughout the Series, the world's top professional triathletes battle for points and a chance to win the coveted Toyota Cup. In 2011, the Series consists of seven events, including: the April 10 Nautica South Beach Triathlon (Miami); the May 30 Capital of Texas Triathlon (Austin); the Philadelphia Insurance Triathlon June 26; the July 9 Life Time Minneapolis Triathlon; the Life Time Chicago Triathlon August 28; the Kaiser Permanente Los Angeles Triathlon September 25; and the October 2 Toyota U.S. Open Championship (Dallas). For more information on the Life Time Triathlon Series and the Race to the Toyota Cup visit www.racetothetoyotacup.com.

About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers. Toyota has been a leader in hybrid technology and in the past year celebrated the 10 year anniversary of the Prius. Toyota directly employs nearly 30,000 people in the U.S. and its investment in the U.S. is currently valued at more than $18 billion. For more information about Toyota visit www.toyota.com, www.lexus.com, www.scion.com, or www.toyotanewsroom.com.

About Life Time Fitness, Inc.
As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company's healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest - or discovering new passions - both inside and outside of Life Time's distinctive and large sports, professional fitness, family recreation and spa destinations. As of April 7, 2011, the Company operated 90 centers under the LIFE TIME FITNESS(R) and LIFE TIME ATHLETICSM brands primarily in suburban locations in 20 states and 24 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

About MESP
Since 1986, MESP, Inc. has been a leader in lifestyle sports marketing. As a full service marketing and production company, MESP consistently delivers top quality events and unique brand driven marketing programs to tens of thousands of athletes throughout the United States. MESP currently produces high profile events such as the Nautica Malibu Triathlon, the Nautica South Beach Triathlon, and the Merrell Down & Dirty National Mud Run Series. MESP strives to produce events with a festive atmosphere that make a difference in people's lives and that continually maximize the enjoyment of the athletes, the exposure of the sponsors, and the well-being of the community. MESP events have raised over $6 million for various philanthropic organizations such as Children's Hospital Los Angeles, the Elizabeth Glaser Pediatric AIDS Foundation, the Leukemia and Lymphoma Society, and Operation Gratitude. Our clients past and present include: Adidas, Allied Domecq, Amgen Inc., Anheuser-Busch Companies Inc., Audi of America Inc., Kraft Foods, Inc., The Coca-Cola Company, Dole Food Company Inc., Ford Motor Company, Herbalife International of America Inc., John Paul Mitchell Systems, Kaiser Permanente, K-Swiss Inc., Rodale Inc., Monster Beverage Company, Nautica, Nestle USA, PepsiCo, S.C. Johnson & Son, Inc., Subaru of America, Toyota Motor Sales, The Walt Disney Corporation, Wolverine Worldwide, Wynn Las Vegas and many more.

About Nautica
Founded in 1983, Nautica(R) is a leading global lifestyle brand ranging from men's, women's and children's apparel and accessories to a complete home collection. Nautica(R) products are refined casual classics inspired and energized by the water that are always crisp, clean and distinct. Today Nautica(R) is available in more than 60 countries with more than 200 Nautica(R) branded stores worldwide. In 2003, the Company was acquired by VF Corporation, a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler, The North Face, Lee, Vans, Nautica, 7 For All Mankind, Eagle Creek, Eastpak, Ella Moss, JanSport, lucy, John Varvatos, Kipling, Majestic, Napapijri, Red Kap, Reef, Riders and Splendid. For additional information, please go to www.nautica.com and www.vfc.com.


    Source: Life Time Fitness, Inc.