Skip the Quick Fixes and False Promises--Life Time Services Make Weight Loss a Reality

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With intensive one-on-one, supportive group and personalized plans, Life Time participants lose weight and find themselves...thinner

CHANHASSEN, Minn.--(BUSINESS WIRE)-- Weight is one of the biggest health crises facing Americans. It's no surprise, then, that we spend so much time--and dollars--to lose it. From fad diets to meal plans to at-home work out videos and typical gym memberships, there are a lot of confusing (and sometimes conflicting or unhealthy) approaches. Approximately 50 million Americans go on a diet each year and a whopping 95% gain back the weight they lost.

Life Time Fitness (NYSE:LTM), the Healthy Way of Life Company, cuts through the clutter of myths, fads and misconceptions with a suite of weight loss products and services that gets members who have been trying for a period of time without achieving their goals on to the path of long-term, successful weight loss towards leading a healthy way of life.

"We know that effective weight loss is often mired in products, gadgets and 'magic pills," says Life Time Fitness Director of Nutrition and Weight Management, Tom Nikkola. "Yet, this doesn't stop consumers from spending nearly $30 billion annually in the quest for help. We aim to help consumers cut through the clutter with a personalized, multidimensional approach to weight loss that, for the first time, leads to a sustainable healthy lifestyle."

Life Time Weight Loss programs are powered by Life Time's certified personal trainers and registered dieticians and supported by metabolic and integrated health expert James B. LaValle, Clinical Pharmacist, Board Certified Clinical Nutritionist and founder of LaValle Metabolic Institute.

"Most individuals take an overly simplistic approach to weight loss, focusing only on 'calories in' and 'calories out'," said LaValle. "When they do, they leave out important factors such as stress, lack of sleep and insulin resistance which can contribute to weight gain. In stark contrast, Life Time Weight Loss takes the comprehensive approach of analyzing nutrients, food, emotions, exercise, and lifestyle, among other factors, to partner to develop individualized weight loss solutions with long-term health in mind."

All Life Time programs offer exercise, education, and hand-picked nutritional products under the guidance of certified personal trainers and registered dietitians. Participants can jump start their experience with complimentary access to a Life Time myPlan metabolic profile and daily nutrition, exercise and weight tracker, a free subscription to The Healthy Way of Life newsletter Flourish, and 10% off all nutritional supplements.

Life Time Fitness Weight Loss solutions include:

Private Weight Loss - Perfect for those who need an intensive program or who have tried and failed to lose weight before. This highly-personalized, 12-week program offers private grocery shopping guidance, personal training sessions, nutrition coaching and more.

T.E.A.M. Weight Loss - Brings the energy and support of group classes in a budget-conscious alternative to one-on-one training. Groups of 10 to 20 people meet to lose weight together through this 12-week program with assessments at the beginning, middle and end of the program to provide measureable results.

My Weight Loss Coach - Great for motivated, busy people who need an expert on their side. This program offers the personal attention of a Weight Loss Coach and Personal Trainer for the first month, with the flexibility of a self-directed program you can renew on a month-to-month basis.

E.A.T. - Helps get past the emotional aspect of eating while providing education and meal plans in a small group setting. Offered as a monthly or 12-week package program, E.A.T. features weekly educational and motivational sessions led by a Weight Loss Coach in a friendly small-group setting.

For more information on Life Time Weight Loss' suite of innovative, personalized offerings, visit www.lifetime-weightloss.com.

About Life Time Fitness, Inc.

As the Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company's healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest - or discovering new passions - both inside and outside of Life Time's distinctive and large sports, professional fitness, family recreation and spa destinations. As of March 24, 2011, the Company operated 90 centers under the LIFE TIME FITNESS(R) and LIFE TIME ATHLETICSM brands primarily in suburban locations in 20 states and 24 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com. 


    Source: Life Time Fitness, Inc.

Released March 24, 2011