Hillfest Returns to Wisconsin’s Back Country on June 2
Second annual event will offer three course distances for individuals and teams; Registration proceeds to benefit the Life Time Foundation
CHANHASSEN, Minn.--(BUSINESS WIRE)-- Life Time Fitness, Inc. (NYSE: LTM), The Healthy Way of Life Company, has officially announced the date for Hillfest 2012.
Taking place June 2 in Prescott, Wisc., Hillfest will follow some of the state’s most beautiful and steep back country roads while challenging cyclists of all abilities. The event will feature three different course options, ranging from the 25-kilometer, Life Time Foundation Family Ride to a 200-kilometer cycling challenge, and will include a new team component. Registration proceeds from the 25-kilometer ride will benefit the Life Time Foundation.
“Now in our second year, we are excited to bring Hillfest back to Prescott,” said David Janowiec, global brand manager, Life Time Athletic Events. “The new team elements and hill challenge we've included this year separate this ride from any other event currently being offered in the Midwest. With three different distances, everyone from families to hardcore cyclists can participate, and feel great about helping the Life Time Foundation further its current mission of improving children’s nutrition, one school lunch program at a time. My heart is really close to what the Life Time Foundation stands for and I believe that through this mission, we can change the way our kid’s school food programs are viewed, both by children and parents alike. It’s an awesome benefit ride.”
Hillfest features a 25-kilometer family ride for those looking for the perfect, safe introductory charity ride. Cyclists who are geared for the Midwest’s ultimate cycling challenge can take advantage of the 75- and 200-kilometer course distances, which includes the unique option for teams or clubs and three timed hill challenge legs as riders seek the chance to take home a Golden Saddle. All participants will receive a free commemorative Hillfest shirt and access to the Hill Festival, featuring food, an awards ceremony and live music.
For more information, including registration, visit www.lthillfest.com or ‘like’ us on Facebook at https://www.facebook.com/LTHillfest.
About Life Time Foundation
As the charitable giving
component of Life Time, the Life Time Foundation is about inspiring
healthy people and a healthy planet one mission at a time. Our current
mission is improving children's nutrition - One School Lunch Program at
a Time. We’re on a mission to ensure every child has a healthy start in
life, beginning with proper nutrition and exercise. Unlike many other
charitable organizations in which a portion of your donation is consumed
by administrative costs, 100% of every dollar donated to the Life Time
Foundation supports our missions. That's because all administrative
costs are contributed by Life Time Fitness, Inc.
About Life Time Fitness, Inc.
As The Healthy Way of Life
Company, Life Time Fitness (NYSE: LTM) helps organizations, communities
and individuals achieve their total health objectives, athletic
aspirations and fitness goals by engaging in their areas of interest —
or discovering new passions — both inside and outside of Life Time’s
distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a
week. The Company’s healthy way of life approach enables customers to
achieve this by providing the best programs, people and places of
exceptional quality and value. As of March 22, 2012, the Company
operated 96 centers under the LIFE TIME FITNESS® and LIFE TIME
ATHLETIC(SM) brands in the United States and Canada. Life Time also
operated seven additional acquired facilities, which are in transition
to become Life Time centers. More information about Life Time centers,
programs and services is available at lifetimefitness.com.
Life Time Fitness, Inc.
Media Contact:
KJ Leinberger,
952-229-7162
kleinberger@lifetimefitness.com
Source: Life Time Fitness, Inc.
Released March 27, 2012