Stage Set to Celebrate Runners During The 2015 Michelob ULTRA® 13.1 Series

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Premier 13.1 series produced by Life Time Athletic Events, part of broad portfolio of best-in-class Life Time Run, Cycle and Triathlon events

CHANHASSEN, Minn.--(BUSINESS WIRE)-- Life Time—The Healthy Way of Life CompanySM (NYSE: LTM) today announced its 2015 Michelob ULTRA 13.1-mile running event series. Guided by a commitment to deliver not merely a series of races, but rather, a family of authentic experiences that emphasize the local market flair, the 2015 Michelob ULTRA 13.1 Series includes:

Michelob ULTRA 13.1 Run Series (Photo: Business Wire)

Michelob ULTRA 13.1 Run Series (Photo: Business Wire)

  • Miami Beach 13.1 (and 5K) – March 1, 2015
  • Queens 13.1 (New York) – March 21, 2015
  • Chicago Spring 13.1 (and 10K) – May 17, 2015
  • Atlanta 13.1 (and 5K) – October 3, 2015
  • Dallas 13.1 – October 24, 2015
  • Fort Lauderdale 13.1 (and Relay, 5K) – November 15, 2015

Complemented by established running communities and dedicated training programs at Life Time’s Healthy Way of Life destinations nationwide, the Series exemplifies the spirit of running and the love of the sport. The 2015 series will also debut a new .1 finish line experience to encourage and inspire participants as they finish their race; a Michelob ULTRA Post Race Celebration; Market 14 – a new marketplace concept with product sampling, shopping and entertainment; and post race pampering from LifeSpa. The entire post race experience has been redesigned to celebrate the accomplishments of participants with a localized approach.

“Life Time Athletic Events is dedicated to inspiring and helping people achieve their athletic goals,” said Kimo Seymour, President, Life Time Athletic Events. “Providing marquee events that inspire people to accomplish their personal athletic desires is just the beginning. Life Time also uniquely offers best-in-class clubs, training and running programs, and coaches in support of participants – whether they simply want to complete the distance, set a personal record or even win the race. To us, 13.1 is more than a race. It’s a lifestyle.”

Life Time’s commitment to 13.1 running events as part of its portfolio comes at a time when it has been deemed the favorite distance of core runners nationwide according the Running USA’s 2013 National Runner Survey and the fastest growing standard distance in the U.S. according to the Running USA annual report.

Registration is now open for each of the six Michelob ULTRA 13.1 events. Share your love for running and join our 13.1 #RunLuv campaign:

  • Register for three or more 2015 13.1 races and receive a 13.1 half-zip running pullover ($58 value),
  • Be one of the first 250 people to register for one of our 2015 Michelob ULTRA Dallas 13.1 and receive a performance trucker hat ($25 value), or
  • When you and your favorite running partner register to race the 2015 Michelob ULTRA Queens 13.1 by February 13, you’ll receive 50% off the second registration. Simply select the “2015 13.1 RunLuv Special” during the registration process.

For additional information about the Series or to register, visit www.Run131Series.com. More information about Life Time Athletic Events is available at eventsbylifetime.com.

About Life Time Athletic Events
A division of Life Time – The Healthy Way of Life Company, Life Time Athletic Events produces the nation's premier running, cycling and triathlon events from 5K fun runs such as the Turkey Day 5K to a women’s-only race series, Esprit de She, to the Life Time Tri Series and the pinnacle of endurance events, including the world-renowned Leadville Race Series. Life Time Athletic Events produces events in more than 50 cities nationwide and hosts hundreds of thousands of athletes from age 8 to 90+ annually. For more information or registration details, visit http://www.EventsByLifeTime.com.

About Life Time Fitness, Inc.:
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of Feb. 2, 2015, the Company operated 113 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

Life Time Fitness, Inc.
Natalie Bushaw, 952-229-2007
nbushaw@lifetimefitness.com

Source: Life Time Fitness, Inc.

Released February 3, 2015